苹果“动新闻”戏剧性因素的建构  

The Dramatic Elements in "the Next Media"

作　　者：简贵灯[1] 

机构地区：[1]武夷学院传媒与动漫学院,福建武夷山364300

出　　处：《厦门理工学院学报》2014年第2期7-11,共5页Journal of Xiamen University of Technology

基　　金：武夷学院青年教师科研专项基金(XQ201010)

摘　　要：实证主义新闻观要求新闻绝对客观真实,然而在实际操作中,非客观性因素却客观存在、不可避免。"动新闻"打着"真实"的旗帜,透过"想象"与"象征"扩展新闻意涵,借助戏剧手法凸显新闻故事,引入剧场手法凸显戏剧效果,等等,竭力使新闻的戏剧性效果扩张。然而,新闻戏剧性效果的张扬虽然可能赢得收视率,却不可避免地损害其权威性与真实性。Positivism requires absolutely objective truth of news, but the subjective factor is objective and inevitable existence in media operation. Next Media claims authenticity, but highlights the subjective factors and resorts to techniques for dramatic effect of the news to achieve high rating. The practice will undermine its authority and authenticity.

关 键 词：动新闻 主观性 真实性 戏剧性 戏剧手法 

分 类 号：G210[文化科学—新闻学]