现代百货业的营销新思考  

The new thinking of the marketing of modern department stores

作　　者：肖勠 

机构地区：[1]黑龙江远大购物中心,哈尔滨150001

出　　处：《经济研究导刊》2014年第14期91-92,共2页Economic Research Guide

摘　　要：当前,百货商场业市场竞争异常激烈残酷,综合营销经营工作对销售促进的推动力尤显重要。百货商场要在激烈的竞争中获胜,须打造切实可行的服务营销战略。通过从开展特色服务、控制服务质量、注重互动营销、营造优质购物环境等多个方面入手研究,可以为百货商场的长远发展提出有效的服务营销路径选择。At present,the department store industry,market competition is unusually intense emehy,integrated marketing management work to promote sales force is particularly important. The department store is going to win in the fierce competition ,to build practical service marketing strategy. Through several aspects from the developing characteristic service, control the quality of service, pay attention to interactive marketing,to create high quality shopping environment research,can provide long-term development department store and forward selection service marketing path effectively.

关 键 词：综合营销 适应市场 精确服务 提升形象 

分 类 号：F722.1[经济管理—产业经济]