谈商业橱窗陈列设计视觉营销效应  

Discussion about the business window display design visual marketing effect

作　　者：肖勠 

机构地区：[1]黑龙江远大购物中心,哈尔滨150001

出　　处：《经济研究导刊》2014年第11期110-111,共2页Economic Research Guide

摘　　要：20世纪末以来,产品、消费同战略性的设计布局相生相伴。销售场所演变至今,已经发展到一个超越传统销售功能的阶段,转变成为支撑产品与品牌不可替代的重要工具。电商的进入使得市场变得更加绚烂缤纷,而实体店仍具有不可替代的一面。橱窗陈列又被称之为"视觉营销",它融合了视觉艺术、心理学、营销学等多门学科知识,在销售场所规划设计中的地位对于品牌的营销与推广显得尤为重要,也是服装企业"决胜网络终端"的重要营销手段之一。Since the end of the twentieth Century, layout design and product, consumption and strategic companions. Sales places it has evolved, has developed to a stage beyond the traditional sales function, change has become an important tool to support product and brand can not be replaced. the market has become more colorful, but the store has a irreplaceable. The window display is also called the “visual marketing”, it is the fusion of the visual arts, psychology, marketing and other disciplines of knowledge, in the position in the planning and design of selling site for marketing and promotion of the brand is particularly important, one of the important means of marketing and garment enterprises “run-off terminal”.

关 键 词：创新时尚 互动销售 注意力营销 

分 类 号：F713.7[经济管理—产业经济]