应对医院公共关系危机必须注重的四个方面  

Four Essential Aspects to Deal with the Public Relations Crisis in Hospital

作　　者：陈黔[1] 钱秋月[2] 徐昕明[3] 曾婷婷[4] 贺芳[5] 

机构地区：[1]成都军区昆明总医院感染控制科,昆明650032 [2]成都军区昆明总医院人力资源部,昆明650032 [3]成都军区昆明总医院医务部科训科,昆明650032 [4]云南艺术学院外事办,昆明650500 [5]成都军区昆明总医院院办,昆明650032

出　　处：《解放军医院管理杂志》2014年第3期213-214,共2页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：随着"医院公共关系危机"的频繁发生和不可避免,使得"医院危机公关"成为新形势下医院必须高度关注的重要工作之一,也是卫生事业管理专业必须努力攻克的全新课题。本文针对医院公共危机具有的特点,提出实施危机教育,维护医院信誉,完善管理组织,建立预警机制4点建议。With frequent occurrence and unavoidable hospital public relations crisis,the hospital public relations crisis has become one of the most important work which needs high attention,and it is a whole new project to overcome in the research field of hygiene service management.According to the feature of public relations crisis in hospital,four specific suggestions will be given in the article,which include crisis education actualization,hospital reputation protection,management organization promotion and early-warning system establishment.

关 键 词：医院 公共关系 危机 卫生事业管理 

分 类 号：R197.32[医药卫生—卫生事业管理]