以抽象视觉语言为特征的简约包装设计  

The Concise Packaging Design Characterized by Abstract Visual Language

作　　者：刘春雷[1] 李萌[1] 

机构地区：[1]沈阳航空航天大学,沈阳110136

出　　处：《包装工程》2014年第10期8-12,共5页Packaging Engineering

摘　　要：目的研究以抽象视觉语言为特征打造简约包装的设计思路。方法分析了简约包装设计的社会需求与经济需求,论述了简约包装设计中抽象视觉语言的内容、特点和优势。结论揭示了以抽象视觉语言为特征的简约包装设计"简约而不简单"的深刻内涵,即包装设计应是融入消费者情感经验的"有意味的形式"。Objective To study on the characteristics of abstract visual language for creating simple packaging design.Methods It analyzed the social demand and economic demand of the simplicity in packaging design,discussed the abstract visual language content,features and advantages of simple packaging design. Conclusion It revealed the profound connotation of ＂simple packaging design to abstract visual language for the characteristics of the contracted but not simple＂,namely the packaging design should be integrated into the meaningful form of consumers emotional experience.

关 键 词：简约 包装设计 抽象 交流 

分 类 号：TB482[一般工业技术—包装工程]