“公司+农户”模式违约机理及影响因素分析——基于渠道权力理论的角度  

"Company & Peasant Household" Mode Breach of Contract and Influencing Factors Analysis from Perspective of Channel Power Theory

作　　者：曹艳爱[1] 

机构地区：[1]广东金融学院工商管理系,广东广州510521

出　　处：《安徽农业科学》2014年第15期4880-4882,4908,共4页Journal of Anhui Agricultural Sciences

基　　金：教育部人文社会科学研究青年基金项目<契约型农产品交易关系稳定性研究>(13YJC630003)

摘　　要："公司+农户"模式是我国农业产业化中采用率较高的农产品生产组织模式,但在实践中该模式违约率居高不下。现有的研究文献主要是从新制度经济学的角度对"公司+农户"模式的违约问题进行研究。从渠道权力理论的视角探讨该模式的违约机理和影响因素,从与对方交换关系中获得效用的大小、替代关系的多少和替代成本的高低等方面进行分析,可知"公司+农户"模式中契约关系从签订开始就带有一定的脆弱性。要克服"公司+农户"模式中契约的脆弱性,就要扩大契约市场均衡区间,减少市场上的替代关系,提高替代成本,以此提升公司与农户合作关系的稳定性。The ＂ company peasant household＂ mode has higher adoption rate in Chinese agricultural industrialization. But this model has high default rate in practice. Existing research literatures have studied the default of the ＂ company peasant household＂ model mainly in the angle of new institutional economics. The article studies the default mechanism and influence factors of ＂ company peasant household＂ model from the perspective of theory of channel power. The size of the utility from exchange relationship with each other and how much substitute and replacement cost of high and low,etc are be analyzed. The article draws a conclusion that the contract relations in the ＂ company peasant household＂ mode is vulnerability since the contract been signed. There are some strategies to overcome the vulnerability of ＂ company peasant household＂ mode and improve the stability of cooperation between company and peasant household,such as expanding the market equilibrium space of the contract,reducing the substitution relationship in the market,improving the cost of replacement,etc.

关 键 词：“公司+农户”模式 违约 效用 替代关系 

分 类 号：S-9[农业科学]