作为修辞幻象的名人符号及名人影响力  

Celebrity Symbol as Rhetorical Mirage and Celebrities' Influence

作　　者：闫文君[1] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《福建师范大学学报（哲学社会科学版）》2014年第3期47-52,74,共7页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：国家社科基金重大项目"当今中国文化现状与前景的符号学研究"(13&ZD123)中期研究成果之一

摘　　要：当下社会文化很大程度上围绕着名人运转,名人的影响力遍及经济、文化、政治等方方面面。从符号学的角度来看,名人影响力的扩散离不开符号修辞,因为名人影响力更多地出自名人符号的修辞幻象。名人影响力的推广中最核心的符号修辞手法是象征,而最基本的符号修辞手法是提喻与转喻。本文从名人代言、名人外交与名人输出三种名人现象中运用的主要修辞手法入手,分析了名人符号的修辞幻象建构过程及修辞幻象对名人影响力的作用。Celebrities are very important to the contemporary society. Celebrities＇ influence reaches as far as economic field, cultural field, political field and so on. From the angle of semiotics, extending celebrities＇ influence relies on rhetoric of semiotics to a great extent because that celebrities＇ influence comes from the rhe- torical mirage of celebrity symbol. The core of these rhetoric methods is symbol, and the most basic ones are synecdoche and metonymy. Starting with the connection between three kinds of celebrity culture and three rhe- torical devices, this paper analyzes the building process of the rhetorical mirage of celebrity symbol and re- veals the function of rhetorical mirage on celebrities＇ influence.

关 键 词：名人符号 修辞幻象 名人影响力 

分 类 号：G206[文化科学—传播学] H05[语言文字—语言学]