礼物交际的符号修辞及其表意特征  

Signifying Mechanisms in Gift Exchange with the Perspective of Semiotic Rhetoric

作　　者：赵星植[1] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《福建师范大学学报（哲学社会科学版）》2014年第3期53-60,共8页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：国家社科基金重大项目"当今中国文化现状与前景的符号学研究"(13&ZD123)中期研究成果之一

摘　　要："符号修辞"可以作为礼物符号表意特征的观察窗口。仪式性与交际性礼物表意过程中存在着两类不同的修辞主型:前者以符号明喻与符号曲喻为主;后者以符号转喻与符号提喻为主。两类修辞主型的存在使得仪式性/交际性礼物符号呈现着截然不同的表意特征及其功能:仪式性礼物符号偏重于文化社群共有的象征意义,礼物表意为仪式的文化认同感的建构功能服务;交际性礼物符号转向其自身的实用价值,礼物表意则以人际关系中互惠式的"功利性目的"之达成为目标。From the vision about Semiotic Rhetoric, the two distinct domain rhetorical types can be found in the two main types of gift exchange in the human culture-the ritual and communicative gift exchange, which significantly model their signifying mechanisms. The ritual gift exchange tends to take the Conceit and Symbol- ism as its meaning construction devices, which transform the gift into the ＂symbolic good＂ and also make it as one part of the ritual. And the communicative gift exchange prefers to take the two figures of speech-metonymy and synecdoche-as the communicative strategies to achieve its intentional meanings. Consequently, in the con- text of communicative gift giving, the meaning is carried by the gifts in an indirect and implicit way.

关 键 词：符号修辞 礼物交换 修辞主型 表意特征 

分 类 号：G206[文化科学—传播学] H05[语言文字—语言学]