基于陕鼓集团案例的制造企业服务化转型演进过程与特征分析  

The Evolutional Path and Characteristics of Servitization for Manufacturing Enterprises in China: A Case Study on Shangu Blower Group

作　　者：方润生[1,2] 郭朋飞[2] 李婷[2] 

机构地区：[1]河南财经政法大学 [2]中原工学院

出　　处：《管理学报》2014年第6期889-897,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71240023;71132006)

摘　　要：在相关文献分析的基础上,从产品功能与用户价值产出关系的视角,对产品服务化转型的演进过程进行了研究,并结合陕鼓集团的案例,考察了产品服务化的演进过程与特征。结果显示,在产品服务化转型过程中,单产品的服务化和产品组合的服务化是产品服务化的2种基本方式;产品服务化转型受到实施基础和条件的制约,呈现出明显的阶段性特征;在服务化转型初级阶段,企业以单产品导向的服务化为主,关注用户生产系统输入端的功能需求;在服务化转型的高级阶段,以产品组合服务化为主,通过向用户提供功能系统的整体解决方案,聚焦用户功能输出能力的提升,产品组合服务化更能够为制造企业带来长期的、持续的竞争优势。Based on literature review of servitization for manufacturing enterprises, this paper in- vestigates the evolutional path and its characteristics of manufacturing enterprises from the relation- ship between firms＇ product function and their customer＇s outcomes, and studies the product service system of Shangu blower group as a case. The results show that：① there are two kinds of basic ways in the process of services transformation for manufacturing enterprises, which are single product-ori- ented service mode and product portfolio-oriented service mode;② there are several significant stage features during the transformation of servitization which subject to organizational competences, tech- nological base and customers＇ relationships③the single product-oriented service mode plays a role in the primary stage of the servitization in which firms focus on improving the function input of custom- ers＇ production system that intensify potential competitive advantage of firms; and ④ the product portfolio service mode plays a role in the advanced stage of the servitization in which firms focus on promoting the function output of customers＇ production system that enhance current and sustainable competitive advantage for manufacturing enterprises.

关 键 词：产品服务化 单产品导向 产品组合导向 演化路径 陕鼓集团 

分 类 号：C93[经济管理—管理学] F270