新产消合一理念研究  

A Study of the Concept of Integrating Production and Consumption

作　　者：孟庆春[1,2] 曹晨[1,2] 马硕[1,2] 

机构地区：[1]山东大学管理学院,山东济南250100 [2]山东政法学院商学院,山东济南250014

出　　处：《理论学刊》2014年第5期39-42,129,共4页Theory Journal

基　　金：国家自然科学基金项目“基于新产消合一的供应链价值最大化研究”(项目编号:71250002);山东大学自主创新基金项目(人文社科专项)“基于新产消合一的供应链价值创造研究”(项目编号:IFW12107)的阶段性成果

摘　　要：既有的产消合一研究的两个范畴都没有指出生产者与消费者在情感上的依存关系,同时存在主体缺失的局限性。新产消合一理念是指生产者与消费者在和谐的氛围下通过更加紧密的合作,形成一个真正意义的合二为一的整体,它体现了和谐与合作的内涵,凸显了两者在情感方面的依存关系。该理念已有消费资本化、产消联盟、共创价值等多种具体实现形式,同时也可应用于供应链管理中,提升供应链整体价值。该理念不仅能够提高企业竞争力及顾客满意度,而且有利于促进市场经济和谐高效运行。Neither the existing categories focusing on integration of production and consumption show the emotional interdependence of producers and consumers.And they have the limitation of absent subject.The new prosumer concept means a real unity of producers and consumers by closer cooperation under friendly conditions,embodying the connotation of harmony and cooperation and highlighting the emotional inter-dependence.The concept exists in the forms of consumption capitalization,pro-sumer alliance,and mutual benefits,etc.It can be employed in supply chain management to promote its value as a whole.In a word,the concept can enhance the competitiveness of enterprises and satisfaction of customers,and help to speed up the efficient operation of market economy.

关 键 词：产消合一经济 生产消费者力量 新产消合一 消费资本化 

分 类 号：F014.32[经济管理—政治经济学]