衡阳地方报纸新闻大众化与地方特色的融合  

On Mergence of News Popularity and Local Characteristics of Hengyang Local Newspaper

作　　者：黄爱[1] 

机构地区：[1]衡阳师范学院新闻与传播系,湖南衡阳421002

出　　处：《衡阳师范学院学报》2014年第2期115-117,共3页Journal of Hengyang Normal University

基　　金：衡阳市社会科学基金一般项目"衡阳地方报纸新闻大众化研究"(2011C039)

摘　　要：衡阳地方报纸所处的媒体环境及自身的缺陷使其新闻报道的必读性、可读性较差,通过新闻大众化提升报纸的可读性,依仗地方特色构筑报纸的必读性,在心理上与受众做到心有灵犀,是走出困境的一条路径。同时,衡阳地方报纸的地缘优势、独立的生态位以及报纸本身的发展意识,给新闻大众化与地方特色融合提供了可能。要实现这种融合,内容上贴近本地受众,关注本土讯息;新闻编排注重"易读"性,报纸设计融入地方文化;塑造本地传媒品牌,提高读者忠诚度。Because of the media environment and defect, the readability of Hengyang local newspaper is poor. Therefore, combining the news popularity with the local distinctive features is becoming necessary to extricate itself from the plight. In addition, the geographical advantage, independent ecological niche and the development awareness of Hengyang local newspaper provided the possibility of mergence of news popularity and local characteristics. This mergence could be realized from three aspects. First, in the content, it should press close to the local readers and concern about the local news. Second, in the news edition, it should pay attention to the readability and put the edition into the local culture. Third, it should mould local media brand to improve reader＇s loyalty.

关 键 词：衡阳地方报纸 新闻大众化 地方特色 

分 类 号：G219.19[文化科学—新闻学]