广告学专业模拟实践教学现状分析  

Analysis on Current Situation of Simulated Practice Teaching of Advertising Specialty

作　　者：李琼[1] 汤劲[1] 

机构地区：[1]衡阳师范学院新闻与传播系,湖南衡阳421002

出　　处：《衡阳师范学院学报》2014年第2期157-159,共3页Journal of Hengyang Normal University

基　　金：衡阳师范学院教研课题"品牌学课程模拟实践教学研究"(JYKT201309);湖南省教育厅教改项目"地方本科院校广告学专业构建实践教学体系研究与实践"(湘教通〔2011〕315号)阶段性成果

摘　　要：从整体看,广告学专业模拟实践教学目前依然附属于理论教学,模拟实践教学方法有待改善,模拟实践教学体系有待建立。从师资队伍的建设、模拟实践教学平台建设和模拟实践教学内容的规范、模拟实践教学方法的改进和加强模拟实践教学管理等五个方面分析模拟实践教学体系的建立,从而促进广告学专业模拟实践教学的发展。On the whole, the simulated practice teaching of advertising specialty is still attached to the theory teaching, the methods of simulated practice teaching need to be improved and the system of simulated practice teaching need to be established. In this paper, five aspects of the construction of teaching staff and the platform of simulated practice teaching and the norms of the content of the simulated practice teaching and the improvement of the teaching methods and strengthening of the management of simulated teaching practice are analyzed, so as to promote the development of the simulated practice teaching of advertising specialty.

关 键 词：广告学 模拟实践 教学 

分 类 号：G220[文化科学]