基于时间竞争的农产品分销策略  

Time-based Competitive Distribution Strategies of Agricultural Product

作　　者：魏文川[1] 段娟[2] 

机构地区：[1]武汉纺织大学管理学院,武汉430200 [2]湖北工程学院经济与管理学院,湖北孝感432000

出　　处：《湖北农业科学》2014年第2期469-473,共5页Hubei Agricultural Sciences

基　　金：国家自然科学基金项目(70702011;71172089);湖北省教育厅人文社科基金项目(2012Y022)

摘　　要：随着竞争全球化和信息技术的迅猛发展,时间成为获取竞争优势的新源泉。在构建基于时间竞争的农产品营销渠道模式基础上,从基于生产者的时间竞争、中间商的时间竞争和顾客的时间竞争角度提出了农产品营销渠道的时间竞争策略,以期为扩大中国农产品的市场竞争优势、为地方政府和农业企业管理者的决策提供有益的参考。With the rapid development of the competition of economic globalization and information technology, time is to be the new source of competitive advantage. On the basis of constructing marketing channel mode of agricultural products timebased competition and considering time competition with producers, middlemen and customers, time competition strategies of the marketing channel were put forward to help improve market competition advantage of agricultural products in China and to provide decision making with beneficial thinking for the local government and agricultural enterprise management.

关 键 词：时间竞争 农产品 分销模式 

分 类 号：F324[经济管理—产业经济]