浅析“中国-东盟武术节”赛事品牌建设  

A Brief Analysis on the Construction of Competition Brand of “China-ASEAN Wushu Festival”

作　　者：陈强[1] 王敬浩[1] 李娟[1] 

机构地区：[1]广西民族大学体育与健康科学学院,广西南宁530006

出　　处：《菏泽学院学报》2014年第2期91-95,142,共6页Journal of Heze University

基　　金：广西哲学社会科学"十二五"规划项目(11FTY003)

摘　　要：对两届中国-东盟武术节赛事状况及品牌建设进行了分析讨论,认为:随着武术在东盟国家的影响力不断提升,赛事取得一定成绩;赛事体系不成熟,品牌建设上存在很多问题;运动员对武术文化认识浅显,影响赛事质量.提出建议如下:构建赛事品牌,明确赛事定位;建立系统的品牌意识,增强宣传的专业性、健全赛事设施、完善赛事制度;中国-东盟武术高峰论坛与武术节有机结合.The competition status and brand construction of two successive China- ASEAN Wushu Festivals are analyzed and discussed,we think： with ever increasing influence of martial arts in ASEAN countries,events may be certainly success; system is not mature,many problems existing in brand construction; athletes understanding of Wushu culture shallowly,affects the quality event. Suggestions are as follows： to construct brand,clear- cut event positioning; establish a system of brand awareness,strengthen the propaganda of professionalism,perfect competition facilities,improve the system of competition; and organic combine China- ASEAN Wushu Summit Forum and Wushu Festival.

关 键 词：中国-东盟武术节 赛事 赛事品牌 

分 类 号：G85[文化科学—民族体育]