以网络论坛为例探讨大众传媒“受众本位”的回归  

On the Returning of Mass Media "Audience-oriented Concept" by Taking the Internet Forum as an Example

作　　者：王金丽[1] 李华颖[2] 

机构地区：[1]承德医学院继续教育学院,河北承德067000 [2]河北民族师范学院中文系,河北承德067000

出　　处：《河北民族师范学院学报》2014年第2期68-70,共3页Journal of Hebei Normal University For Nationalities

摘　　要：网络论坛是受众参与媒体的典型代表,受众参与体现了媒体从"传者本位"到"受众本位"的回归,这个过程本身带有一种"以人为本"的理念。但是,受众在参与媒体活动的时候也会出现一些问题,比如涉及到法律、道德底线。如何提高受众参与的质量,也是从另一种角度来诠释"受众本位"。The Internet forum is a typical representative of the audience in the media, and audience partici- pation refleets the returning of the media from the ＂disseminator-based＂ to the ＂audieneecentered＂. The proeess itself has the ＂people-oriented＂ concept. However, some problems will emerge when the audience participates in media activities, such as involving legal and moral bottom line. How to improve the quality of audience＇s participation is also another angle to explain the ＂audience-oriented＂ theory.

关 键 词：网络论坛 大众传媒 受众本位 

分 类 号：G21[文化科学—新闻学]