网购井喷下大庆现货商场营销模式转型研究  

Research on Marketing Model Transition of Department Stores and Shopping Centers in Response to E-business Shocks in Daqing

作　　者：弓萍[1] 单忠纪[1] 谷芳宇 唐磊[1,3] 

机构地区：[1]黑龙江八一农垦大学经济管理学院,大庆163319 [2]大庆市人力资源和社会保障局 [3]黑龙江八一农垦大学财务处

出　　处：《黑龙江八一农垦大学学报》2014年第3期83-87,共5页journal of heilongjiang bayi agricultural university

摘　　要：网购的快速发展已经给现货商场带来了巨大的冲击,现货商场从业者应提高互联网意识、加快营销模式转型。基于对大庆现货商场发展现状的分析,结合电商对现货商场的冲击数据,研究了电商冲击下消费者购买决策过程的转变模式,最后提出了大庆现货商场营销模式转型的出路。With the rapid development of online shopping,the practitioners of department store and shopping mall should promote their internet awareness and create the highly effective marketing model in response to E-business shocks. Based on the investigation of department stores and shopping centers in Daqing,the impact of E-business had brought to retailers. The new purchase-decision process pattern of consumers based on E-business was constructed and the transformation of marketing model was proposed.

关 键 词：网购 电商冲击 百货商场 购物中心 线上线下融合 

分 类 号：F713.32[经济管理—产业经济]