“中国动漫梦”理论研究与实践探索  

Theoretical Research of“Chinese Comic and Animation Dream”and Its Practical Exploration

作　　者：魏三强[1] 

机构地区：[1]宿州职业技术学院计算机信息系,安徽宿州234101

出　　处：《聊城大学学报（社会科学版）》2014年第3期120-124,共5页Journal of Liaocheng University:Social Science Edition

基　　金：安徽省教育厅省级教学研究项目(2012jyxm681):"院中园;园中院"动漫人才培养新模式的实践与研究;安徽省高校省级优秀青年人才基金重点项目(2013SQRL150ZD):"灵璧三绝"特色文化动漫宣传片的创作研究;安徽省教育厅省级质量工程项目(2013zy112):动漫设计与制作专业综合改革试点;安徽省高校省级自然科学基金项目(KJ2012Z405):基于校企合作的宿州特色文化动漫宣传片的开发研究

摘　　要："中国动漫梦"作为一种新口号、新提法,它是以"中国梦"理论为指导,是动漫产业的"中国梦",是中国为了实现从世界动漫大国向世界动漫强国跨越的"中国梦"。通过对"中国动漫梦"的内涵和特征、分类和嬗变等理论进行梳理和归纳,推动动漫学界深化对"中国动漫梦"内涵和实质的认识。为了让梦想照进现实,将"中国动漫梦"理论与实践相结合,在行动第一、实干第一的基础之上,提出"中国动漫梦"的实现路径:坚持国产动漫精品的发展之路,坚持"走出去、引进来"的发展之路,坚持中国动漫教育的发展之路,建立适应时代的品牌战略理念,建立创新型动漫企业商业模式。“Chinese comic and animation dream”as a new slogan, a new formulation, it is based on“Chinese dream”theory, it is the“Chinese dream”of China’s animation industry, it is China in order to achieve the“Chinese dream” from the world’s superpower anime to anime world powers. Based on the connotation and characteristics, classification and evolvement of“Chinese comic and animation dream”theory are summarized and comb, to promote the animation community deepen the connotation and essence of the“Chinese comic and animation dream”.In order to let the dream into reality, this article will combine theory and practice of the“Chinese comic and animation dream”, on the basis of action first and doing first, put forward the realization path of the“Chinese comic and animation dream”： adhere to the road of development of domestic animation boutique, adhere to the road of development of“going out and bringing in”, adhere to the road of development of Chinese animation education, to establish a timely brand strategy idea, to establish innovative animation enterprise business model.

关 键 词：动漫产业 “中国梦” “中国动漫梦” 实现路径 

分 类 号：G206[文化科学—传播学]