大学生消费观存在不良倾向的原因分析及对策  

The Qnalysis of Causes and Suggestions of Adverse Tendency of Consumption Conctpt of College Students

作　　者：张婵香[1] 

机构地区：[1]兴义民族师范学院,贵州兴义410082

出　　处：《兴义民族师范学院学报》2014年第1期91-93,共3页Journal of Minzu Normal University of Xingyi

摘　　要：随着市场经济的快速发展,大学生消费越来趋市场化,虽然在一定程度上刺激了经济的发展,但是其消费观存在消费结构不尽合理、炫耀性和攀比性消费增多等不良倾向,缺乏正确的效用观、实用观和选择观是大学生消费观不良倾向出现的原因。为此,要求政府必须优化社会消费环境,学校必须加强大学生消费观教育,家庭必须加强大学生消费观的引导,大学生个人必须增强理财意识。As the rapid development of market economy, the marketing of College Students＇ consumption is more and more obvious. The College Students＇ consumption stimulates economic in a way, but the consumption concept of College Students has unreasonable consumption structure, conspicuous consumption and consumption of comparisons so on. Through the analysis of the causes of adverse tendency of consumption concept of College Students, the cause of adverse tendency of consumption concept is lacking proper utility concept, practical concept and selecting concept. We put forward suggestions of adverse tendency of college students＇ consumption from the government, university, the family and College Students.

关 键 词：大学生 消费观 不良倾向 

分 类 号：G641[文化科学—高等教育学]