基于SWOT+AHP分析法的旅游发展战略研究——以资源枯竭型城市阜新为例  

Study on Tourism Development Strategy Based on SWOT + AHP Analysis Method——Taking Resource-exhausted City Fuxin as an Example

作　　者：宋莹莹[1] 李悦铮[1,2] 吕俊芳[2,3] 江海旭[4] 

机构地区：[1]辽宁师范大学海洋经济与可持续发展研究中心,辽宁大连116029 [2]辽宁师范大学城市与环境学院,辽宁大连116029 [3]渤海大学旅游学院,辽宁锦州121013 [4]辽宁对外经贸学院国际商学院,辽宁大连116052

出　　处：《资源开发与市场》2014年第6期755-757,731,共4页Resource Development & Market

基　　金：辽宁省社会科学规划基金项目(编号:L13BJY032;L13BJY012)

摘　　要：在对阜新旅游资源进行SWOT定性分析的基础上,采用AHP定量分析方法,通过专家打分赋予因子权重和得分,得出阜新内部因素得分为0.9205,外部因素得分为0.4288,处于坐标轴的第一象限,应选择增长型战略。提出阜新旅游发展的"1234"工程,即主抓一个核心、完成两个转变、推进三种模式、做好四类旅游,希冀对阜新旅游业发展提供一定参考价值。Based on the SWOT qualitative analysis method of Fuxin tourism resources,this paper adopted AHP quantitative analysis method. After getting the factor weights and scores given by experts,this paper concluded the internal factor score of Fuxin which was 0. 9205, external factor score was 0. 4288,which was located in the first quadrant of coordinate system. So the authors chose the growth strategy and put forward the＂1234＂project of tourism development in Fuxin： one core,two changes,three models and four types of tourism. And we hope it could provide the certain reference value to the development of tourism industry in Fuxin.

关 键 词：SWOT AHP 旅游发展战略 阜新 

分 类 号：F590.3[经济管理—旅游管理]