会彩飞扬——阿姆斯特丹会议发展探源  

Meeting Thriving——Exploration of Amsterdam’s Meeting Industry

作　　者：杨斌[1] 

机构地区：[1]《中国会展》编辑部

出　　处：《中国会展》2014年第10期60-67,12,共8页China Conference & Exhibition

摘　　要：提起阿姆斯特丹，人们首先想到的就是美丽芬芳的郁金香，缓缓转动的大风车，环运河而造的奇妙建筑，从而忘却了阿姆斯特丹那享誉全球的著名国际会议目的地城市的品牌标签。When Amsterdam is mentioned, people will think about the beautiful and fragrant tulips, the slowly moving Big Pinwheel and the excellent architectures but neglect the brand label of a famous International congress destination. According to report of ICCA, since 2008, the meeting industry of Amsterdam keeps up at a rate of 20% in three successive years. Then, what contributes to the prosperity of Amsterdam’s meeting industry?

关 键 词：阿姆斯特丹 国际会议 郁金香 目的地 建筑 品牌 城市 

分 类 号：F752.865.8[经济管理—国际贸易]