防晒霜市场现状及展望  

Current situation and outlook of sunscreen market

作　　者：郭长虹 杨云 

机构地区：[1]广州市质量监督检测研究院,广东广州510110

出　　处：《日用化学品科学》2014年第5期5-10,共6页Detergent & Cosmetics

摘　　要：防晒霜正在逐步走进消费者的日常生活中,尽管竞争异常激烈,但其未来的发展一片光明。防护能力、多功能化以及便捷程度等是防晒霜产品未来发展的关键。另外,针对不同的消费者群体以及不同的使用部位,防晒产品的细化也迫在眉睫。Sunscreen products are increasingly involved in consumers daily life, and expected a prosperous future in the market despite the fierce competition. Protection capability, multiple functions as well as conveniences are the key to the future development of sunscreen products. In addition, further segmentation of products by different consumer groups or targeted body parts is also in urgent needs.

关 键 词：防晒霜 防护 便捷度 展望 

分 类 号：F426.72[经济管理—产业经济]