文化创意产业政府规制与企业创新行为的演化路径  

The Evolution Path of Government Regulation and Enterprise Innovation Behavior in the Cultural Creative Industry

作　　者：赵倩[1] 杨秀云[1] 雷原[1] 

机构地区：[1]西安交通大学经济与金融学院,陕西西安710061

出　　处：《西安交通大学学报（社会科学版）》2014年第3期50-56,共7页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：国家社会科学基金重点项目(08AZX008);陕西省社会科学界重大理论与现实问题研究项目(2012C059);陕西省社会科学基金项目(13D191);陕西省软科学重点项目(2012KRM69)

摘　　要：基于演化博弈分析方法,通过构建政府与文化创意企业的动态演化博弈模型,分析了地方政府与文化创意企业行为选择不一致的原因和演化路径。结果发现,政府与文化创意企业的策略选择过程是一个动态演化过程,在产业发展的不同周期阶段,二者具有不同的最优策略行为组合,但最终会朝着双赢的方向演化;同一时期不同文化创意产业所处产业周期不同,政府应实施不同的产业政策;在产业发展过程中,主体行为往往滞后于产业发展,因此,产业政策的制定必须具有前瞻性。Based on the analytic method for evolutionary game and through the construction of a dynamic evolution game model between the government and the cultural creative enterprises, we analyze the causes of the inconsistence of the behavior selection and evolutionary path between the local government and the cultural creative enterprises. Both of them have different optimal strategy combinations in different cycle phase of the cultural and creative industry development,but will eventually evolve in the win -win direction. Because different cultural creative industries have different industry cycles during the same period, the government should adopt diverse industrial policies. In the process of industry development, as the subject behavior always lags behind the development of industries, the formulation of the industry policies must be forward- looking.

关 键 词：文化创意产业 政府规制 产业政策 企业创新 演化博弈 

分 类 号：G124[文化科学]