Evaluation of the Websites of Logistics Operators by Customers  

作　　者：Joanna Dyczkowska 

机构地区：[1]Koszalin University of Technology, the Economic Science Faculty, Koszalin, PL-ZP, Poland

出　　处：《Computer Technology and Application》2013年第12期662-666,共5页计算机技术与应用（英文版）

摘　　要：In this article, the results were presented of research concerning the visual and functional aspects of the websites of three largest logistics operators in Poland. The research was carried out with the participation of the following three groups： institutional customers, individual customers and marketing management students. The article covers an attempt to evaluate cooperation through virtual contacts with the company. The analysis also concerned such issues as information on corporate social responsibility （CSR）, information on job offers and the position of the company on the market.

关 键 词：Logistics operator WEBSITE institutional customer individual customer information system. 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] TP393.092[自动化与计算机技术—计算机科学与技术]