农产品区域品牌竞争力的经济学分析  

Economic Analysis of the Competitiveness of Agricultural Regional Brand

作　　者：姚春玲[1,2] 张立中[3] 王红姝[1] 

机构地区：[1]东北林业大学经济管理学院,黑龙江哈尔滨150040 [2]内蒙古财经大学经济学院,内蒙古呼和浩特010070 [3]北京林业大学经济管理学院,北京100083

出　　处：《改革与战略》2014年第5期83-86,共4页Reformation & Strategy

基　　金：教育部项目:草原碳汇与农牧民生计策略问题研究--以内蒙古锡林郭勒草原为例(项目编号:12XJC790002)

摘　　要：文章运用豪泰林市场需求模型,从经济学的角度对农产品区域品牌竞争力进行了解析。经过分析认为,农产品所在地域的区域要素,即地域资源禀赋、组织管理能力、农业生态环境等以及消费者对品牌的差别感知,形成了农产品区域品牌竞争力的重要来源。最后通过对分析结论的总结,提出了具有针对性的提升农产品区域品牌竞争力的对策。In this paper, Hotelling model of market demand, from an economic point of regional brand competitiveness of agricultural products were resolved through analysis that the regional elements of that geographical area where agricultural resource endowments, organizational management, agro-ecological environment and consumer differences in the perception of the brand who form an important source of regional brands of agricultural competitiveness. Finally, a summary of the conclusions of the analysis put forward countermeasures targeted regional brand to enhance the competitiveness of agricultural products.

关 键 词：农产品区域品牌 竞争力 豪泰林模型 经济学分析 

分 类 号：F304.3[经济管理—产业经济]