美国电影产业发展对中国文化产业兴起的启示  

Development of American Film Industry and Its Implications for Emerging Chinese Culture Industry

作　　者：王成军[1] 潘燕[1] 刘芳[1] 

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233041

出　　处：《中国软科学》2014年第5期49-57,共9页China Soft Science

基　　金：安徽高校人文社科重点研究基地项目(SK2012B591);教育部人文社科科研项目(10YJA630017);国家哲学社会科学规划项目(11BGL043)

摘　　要：美国文化产业总产值占其GDP的25%左右,而中国目前仅为3%。美国电影衍生品的收入高达电影总收入的70%,远高于其电影票房,而在国内电影收入的90%-95%都来自票房和植入式广告,很多电影的衍生品收入竟然是零。面对如此巨大的数字鸿沟与实质差距,这里概述总结了美国电影产业的史事历程与成功经验,并结合中国该领域内当前实际状况给出了值得学习借鉴的一些具体举措和引领性作法,寄希望于以此推动中国文化产业的成长、发展并走向卓越。The proportion of American culture industry product in its Gross Domestic Product is 25 percents. By compar-ison, Chinese corresponding date is only 3 percents. The income from movie derivatives in America is 70 percents in its total movie incomes, extremely higher than tickets income. But in our country, 90 percents in the total incomes is from tickets and Product Placement. At the same time, the incomes from many Chinese movie derivatives are zero. Considering these data gap and substantive disparity so far, this paper overviews some historical events, mile stones, and successful experience about American film industry development. Looking forward to springing up Chinese culture industry, it offers some essentially leading deliberation on constructive advice and countermeasures which should be polished up currently.

关 键 词：好莱坞奇迹 文化产业 爱迪生 文化强国 

分 类 号：F59[经济管理—旅游管理]