自媒体时代官媒重拾话语权之诉求  

The Official Media's Aspirations to Regain the Voice in We Media Era

作　　者：李尧[1] 

机构地区：[1]广州大学公共管理学院,广东广州510006

出　　处：《胜利油田党校学报》2014年第3期48-51,共4页Journal of The Party School of Shengli Oilfield

摘　　要：随着自媒体时代的到来,所谓的"互联网狂欢"改变了信息传播的固定模式。话语权即控制舆论的权力,谁掌握了话语权,谁就掌握了社会舆论走向。作为党和政府的"喉舌"的官媒,在与新兴媒体抢占舆论高地的博弈中,由于政府公信力下降导致官媒话语被"习惯性质疑",在信息的即时性、交互性日益增强情境下,官媒试图重构权力话语体系,重拾话语权,以期走出正面临的塔西佗陷阱。With the arrival of the ＂ we media＂ era,the so-called ＂Internet carnival＂ changed the fixed mode of information dissemination.The voice is the power to control public discourse,and the one who mastered the right to speak it can grasp the trend of public opinion.The official media is the ＂ mouthpiece＂ of party and the government,with the new media in the game to seize the high ground of public opinion,because the credibility of the government led to decline in official media discourse is ＂customary doubt＂,In interactive information on the growing situation,official media discourse attempts to reconstruct the power system regain the right to speak in order to get out of the facing Tacitus trap.

关 键 词：自媒体 官媒 话语权 

分 类 号：D630.1[政治法律—政治学]