长城润滑油名牌战略的实施  

Practice Of Famous Brand Strategy Of “Great Wall” Lube Oil

作　　者：孙毓霜[1] 

机构地区：[1]中国石化长城润滑油集团有限公司,北京100085

出　　处：《石油商技》2001年第1期40-42,共3页Petroleum Products Application Research

摘　　要：介绍了中国石化长城润滑油集团公司在探索企业持续发展过程中逐步形成的以质量管理为核心,以技术创新、市场营销、企业形象及人才培养为主要内容的长城润滑油名牌发展战略。The famous brand developing strategy of Great Wall Lube Oil Company gradually formed in its exploring process for company's continuative development is explained. The strategy takes quality management as a core, and technical creation, market development, community relationship and human resource management as the principal contents.

关 键 词：中国长城公司 企业发展 名牌战略 石油公司 

分 类 号：F426.22[经济管理—产业经济] F425.11