技术类科技期刊的品牌化经营模式  

Study on brand management mode of scientific journals

作　　者：董媛媛[1] 史晓宇[1] 林晓晨[1] 

机构地区：[1]辽宁省科技情报研究所,辽宁沈阳110181

出　　处：《辽宁科技大学学报》2014年第2期195-198,共4页Journal of University of Science and Technology Liaoning

摘　　要：针对科技期刊发展陷入瓶颈期的客观情况,探讨新时期科技期刊的品牌化经营管理模式。从品牌定位、品牌延伸、品牌销售及品牌的长寿性等方面入手,提出了创立科技期刊品牌的相关举措,初步讨论了实现科技期刊品牌战略的现实意义。建议,从根本上转变经营重点,以促进科技期刊的良性发展。According to the objective situation development of scientific journals into the bottleneck period,the brand management model of scientific journals is discussed,starting from brand positioning,brand extension,brand sales and brand longevity the relative measures of creating the scientific jourrals brand are proposed,and the practical significance of realizing the brand strategy is discyssed. It is suggested that the management should be changed fundamentally,to promot the development of scientific iourrals.

关 键 词：期刊 科技 品牌 经营 管理 

分 类 号：G237.5[文化科学]