旅华外国游客入境口岸选择实证研究  

Application of Correspondence Analysis on Ports Chosen by Foreigners Entering China

作　　者：赵现红[1] 

机构地区：[1]河南财经政法大学旅游与会展学院,中国河南郑州450002

出　　处：《经济地理》2014年第5期162-166,173,共6页Economic Geography

基　　金：教育部人文社会科学研究规划基金项目(12YJAZH204);河南省教育厅人文社会科学重点项目(2013-ZD-055);河南财经政法大学重大课题(201307)

摘　　要：采用对应分析方法,把市场需求特征(变量)和选择的入境口岸(样本)载荷同时反映在同一坐标轴平面上,分析旅华外国游客入境口岸选择规律。研究表明:①受区位和航空通达性影响,洲际游客入境口岸选择较为集中,而洲内游客入境口岸相对分散。②初次访华的观光型客源多选择从旅游资源特色鲜明的北京入境,多次访华的商务型客源主要从传统商业城市和改革开放"窗口"广州入境,二次访华的休闲度假型客源选择从上海入境则得益于长三角的整体优势。③入境口岸选择对游客后继行为影响显著,从北京入境的游客在华停留时间和旅游线路较长,从广州入境的游客多把广州作为单一的目的地且停留时间较短,从上海入境的旅游者访华次数和停留时间居于两者之间。This paper deals with the discussion of ports chosen by foreigners entering China by correspondence analysis approach. The results was summarize： （1） affected by the location and accessibility,ports chosen by intercontinental tourists are more concentrated, and visitors from Asia are relatively dispersed. （2） Under the influence of the characteristics of tourism resources, The sightseeing tourists who first visit to China eager to entering China from Beijing, and business tourists visited China many times are eager to entering China from Guangzhou, the leisure tourists who visit to China twice are eager to entering China from Shanghai mainly due to the overall advantage of the Yangtze River Delta. （3） Tourist＇s successor behavior were affected by ports of entry. The length of Dwell time and tours of the inbound tourists from Beijing are both longer, inbound tourists who entering China from Guangzhou regard Guangzhou as a single destination and shorter residence time. The length of Dwell time and tours of the inbound tourists from Shanghai are between Beijing and Guangzhou.

关 键 词：入境旅游 口岸选择 对应分析 中国 

分 类 号：F59[经济管理—旅游管理]