乡村旅游:商品化、真实性及文化生态发展策略  

Rural Tourism:Commercialization,Authenticity and Development Strategy of Cultural Ecotourism

作　　者：黄其新[1] 

机构地区：[1]江汉大学旅游研究所,武汉430056

出　　处：《西北农林科技大学学报（社会科学版）》2014年第4期133-136,共4页Journal of Northwest A&F University(Social Science Edition)

基　　金：湖北省教育厅人文社科研究项目(2007d227)

摘　　要：乡村生活的本质是人与自然的合一,传统乡村是人们的劳绩之地和诗意栖居之所。工业革命摧毁了传统乡村,催生了现代乡村旅游业,乡村日益成为一个商品化的旅游消费空间。寻求真实体验是游客的自然愿望,但过度商品化会导致乡村文化变异,使其失去真实感和活力。文化生态旅游主张"文化生命观"、"均衡发展观"和"社区参与观",并力求在商品化和真实性之间做到平衡,它可作为一条实现乡村旅游持续发展的优选路径。The essence of rural life is the unity of man and nature, and the traditional country is the land of the people＇s labor and poetic dwelling. After the Industrial Revolution, the country has become a commercial consumption place because of modern tourism. Seeking the authenticity of the tourism experience is the natural desire of tourists. But over commercialization will lead to variation of rural culture, and the village will lose the sense of reality and vitality. Cultural ecotourism can be used as a preferred path to achieve sustainable development of rural tourism, because it advocates ＂cultural living body＂, ＂balanced development＂ and ＂community participation＂, and hopes to reach a balance between commercialization and authenticity.

关 键 词：乡村旅游 商品化 真实性 文化生态旅游 均衡发展 

分 类 号：F592.3[经济管理—旅游管理]