创意车贴的语用学解读  

The Pragmatic Study of Creative Stickers

作　　者：王虎[1] 王晶[1] 

机构地区：[1]辽宁师范大学文学院,大连辽宁116021

出　　处：《邯郸学院学报》2014年第1期92-95,共4页Journal of Handan University

基　　金：辽宁省社科规划基金项目(L13BYY015);辽宁省社科联基金项目(L13BYY015)"大连媒体语言规范化问题研究"的部分成果

摘　　要：车贴已成为一种马路文化,创意车贴更是吸引人的眼球,从语用学的角度解读创意车贴语是十分必要的,尤其是在语用原则、语用预设和语用特点这三个方面。从语用学的角度来研究日常生活中的创意车贴有哪些功能与特点,有利于从语言的全貌来认识车贴标语。Stickers have already became a kind of street culture, creative stickers attracting people＇s attention, it is necessary to discuss the creative stickers language from the pragmatic perspective, especially in the pragmatic principles, pragmatic presupposition and pragmatic features. Study creative stickers＇ functions and features in daily life from the pragmatic which are propitious to understand the sticker slogans from the complete picture of the language.

关 键 词：创意车贴 语用原则 语用预设 语用特点 

分 类 号：H136[语言文字—汉语]