基于逆向物流的赣南钨产业网络营销策略研究  

Study on internet marketing strategy in southern Jiangxi tungsten industry based on reverse logistics

作　　者：许礼刚[1] 

机构地区：[1]江西理工大学经济管理学院

出　　处：《黄金》2014年第6期1-4,共4页Gold

基　　金：江西省社会科学规划项目(11GL39)

摘　　要：金属资源的逆向回收利用,将会有利于减少原矿的开采、降低企业成本和改善生态环境。通过剖析赣南废钨再生利用网络营销多方面的优势和劣势,研究基于逆向物流的赣南钨产业网络营销实施交易流程,就企业网站平台、搜索引擎、B2B平台、博客和微博平台、腾讯QQ、社区和论坛这6种网络营销方法进行深入探讨,并对逆向物流产业的网络营销前景进行展望,其策划与实施可分为4个阶段有序进行,最终使赣南成为全国重要的钨逆向物流产业基地。这是新型回收营销模式的试探性实验,为资源回收与网络营销相结合提出了新的思路。Reverse recycling of metallic resources contributes to the reduction of raw ores need.cutting production costs of enterprises and improving ecological environment. The paper looks into the many advantages and disadvantages of the application of interuet marketing in the recycling of used tungsten in southern Jiangxi Province, studies the trans- action process implemented by internet marketing in southern Jiangxi tungsten industry based on reverse logistics ,fur- ther discusses 6 internet marketing approaches including enterprises network platform, search engines, B2B platform, blogs and weibo platform, QQ, community and forums. The paper evaluates future developments of internet marketing of reverse logistics, and four steps are proposed for planning and implement to finally make southern Jiangxi Province in- dustrial base of reverse logistics. This would be the exploratory experiment for a new marketing pattern, providing a no- vel idea of the c.ombination of resources recycling and internet marketing.

关 键 词：逆向物流 钨废料 钨资源再生 网络营销 营销策略 

分 类 号：TD9[矿业工程—选矿]