南通家纺---新媒体网络下的营销  

Nantong Textile—Marketing Based on New Network Media

作　　者：杨静[1] 安婷婷[1] 林宗平[1] 

机构地区：[1]北京航空航天大学,北京100191

出　　处：《邢台职业技术学院学报》2014年第2期83-85,共3页Journal of Xingtai Polytechnic College

摘　　要：新媒体网络营销是传统媒体营销在网络环境下的延伸和发展。本文首先阐述了新媒体网络营销的定义和特点;其次通过对南通家纺产业进行了研究,论述了南通家纺产业突破性的创新在搜索引擎营销模式,E-mail营销模式,社会化媒体营销模式以及事件营销模式下的市场策略;最后指出只有善于利用他们,选择正确的营销方式,才能为企业带来更大的经济效益。New network： media marketing is the extension and development of traditional media marketing in the network environment. This paper expounds the definition and characteristics of new media network marketing; secondly, through the study of Nantong textile industry, describes Nantong textile industry breakthrough innovation in the search engine marketing mode, E-mail marketing model, social media marketing mode, and event marketing mode of marketing strategy; finally, the authors suggest making good use of them, choosing the fight way of marketing, in order to bring greater economic benefits for the enterprise.

关 键 词：新媒体网络营销 市场策略 南通家纺 

分 类 号：F713.365[经济管理—产业经济]