新疆农产品绿色营销策略探析  

Analysis on green marketing of the agricultural products in Xinjiang

作　　者：孙蕾[1] 孙兰凤[1] 

机构地区：[1]新疆大学经济与管理学院,新疆乌鲁木齐830046

出　　处：《企业技术开发》2014年第5期74-76,共3页Technological Development of Enterprise

基　　金："新疆农业‘走出去’发展战略研究"(12AJY004)

摘　　要：文章在界定农产品绿色营销概念的基础上,分析了新疆农产品绿色营销的重要性,剖析了新疆农产品绿色营销现状及存在的问题,进而以营销"4P"理论为立足点,探讨了新疆农产品绿色产品策略、绿色价格策略、绿色渠道策略及绿色促销策略。This paper based on the conception of green marketing of agricultural products , analyzes the importance of green marketing of agricultural products in Xinjiang, the status and existing problems of it are also analyzed.Using the theory of ＂4 p＂ in marketing as foothold, discusses the green product strategy, green price strategy, green channel strategy and green promotion strategy.

关 键 词：新疆 农产品 绿色营销 

分 类 号：F127.45[经济管理—世界经济]