中小物流企业的SWOT分析及经营策略探讨  

An SWOT Analysis on Operational Strategies of Small-and-medium-sized Logistics Enterprises

作　　者：张建利[1] 魏锋[1] 

机构地区：[1]西安工业大学经济管理学院,陕西西安710021

出　　处：《物流技术》2014年第5期15-17,49,共4页Logistics Technology

摘　　要：在对中小物流企业特点进行总结的基础上,借助SWOT分析法分析了中小物流企业面临的内部优势、劣势,外部机遇与威胁,提出了物流企业的经营策略。指出中小物流企业的发展,要借鉴国外物流业先进的思想和经营方式,勇于创新,扬长避短,注重合作,才能在激烈的市场竞争中赢得先机,获得长久的生存和发展。In this paper, on the basis of a summary of the characteristics of the small-and-medium-sized logistics businesses, we used the SWOT process to analyze the strength and weakness of the small-and-medium-sized logistics enterprises as well as the opportunities and threats they faced, proposed some suitable operational strategies for them, and at the end pointed out the correct approach and attitude for the enterprises to survive and thrive.

关 键 词：中小物流企业 SWOT分析 经营策略 

分 类 号：F253[经济管理—国民经济]