海尔日日顺家电物流最后一公里实现路径研究  

Study on Realizing Path of Last-mile Delivery of Haier Gooday Electrical Appliance Logistics

作　　者：张丽 董兴林[2] 

机构地区：[1]青岛海尔物流有限公司,山东青岛266103 [2]山东科技大学经管学院,山东青岛266590

出　　处：《物流技术》2014年第5期47-49,共3页Logistics Technology

基　　金：国家科技支撑计划课题(2012BAH35F02)

摘　　要：在电子商务快速发展的今天,物流配送的"最后一公里"问题已成为制约我国电子商务发展的瓶颈。通过对海尔日日顺物流现状及制约因素的分析,研究得出海尔日日顺家电物流"最后一公里"的实现路径,包括配送网络、响应速度、服务质量等,并分析了其社会效益和经济效益。In this paper, through analyzing the current status of Haier Gooday Electrical Appliance Logistics Company as well as the issues restricting its development, we arrived at the realizing path of the last-mile distribution process of the company, which included distribution network, response speed, service quality, etc., and at the end, analyzed its social and economic benefits.

关 键 词：海尔日日顺 家电物流 最后一公里 实现路径 

分 类 号：F252.14[经济管理—国民经济]