基于电商物流服务平台的目标成本激励模型  

Study on Objective Cost Motivation Model Based on E-commerce Logistics Service Platform

作　　者：荀卫 程国平[1] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070

出　　处：《物流技术》2014年第5期108-109,113,共3页Logistics Technology

摘　　要：阐述了电子商务与物流的关系,分析了现阶段我国电商物流出现的问题,并在此基础上提出电商企业参与电商物流服务平台的必要性,基于委托代理模型构建了电商企业—物流服务平台的目标成本激励模型,旨在激励电商企业参与物流服务平台。In this paper, we introduced the relationship between e-commerce and logistics, analyzed the problems in the e-commerce logistics system in China at the current stage, on such basis pointed out the necessity of the participation of the e-commerce enterprises in the e-commerce logistics service platform and at the end, on the basis of the principal-agent model, built the objective cost motivation model of the platform.

关 键 词：电子商务 物流服务平台 目标成本 激励模型 

分 类 号：F713.365.1[经济管理—产业经济]