特色旅游营销的模式创新思索——以川盐特色旅游为例  

A Lot of Innovative Thinkings:About Marketing Mode——for the Distinctive Tourism and Tourism Resources of Sichuan Salt

作　　者：邓清南[1,2] 明光兰 

机构地区：[1]中国盐文化研究中心,四川自贡643000 [2]成都工业学院,成都611730

出　　处：《经济研究导刊》2014年第18期230-233,共4页Economic Research Guide

摘　　要：四川盐业旅游资源十分丰富,为开展特色旅游奠定了很好的基础。作为传统旅游升级换代的正确方向的特色旅游,其发展速度和方向尚处于起步阶段,营销手段和模式也落套于以前的方式方法,营销效果难以理想。为了给特色旅游探索出一条有效的营销手段,以川盐特色旅游为载体提出文化推销、产品提升、产品创新、创造需求等营销模式,不失为一有益探索和策略。Salt tourism resources in Sichuan is rich,this is a good basis for special tourism.In China,the traditional tourist will be to upgrade,the especial tourism is an important direction,but it is still in its infancy,its growth rate is still very slow,Its marketing is relatively backward and marketing effectiveness is not satisfactory.To explore an effective marketing model on special tourism ,the article,based on a special tourism,made a number of strategies about Cultural marketing,product promotion,product innovation,creating the needs.

关 键 词：特色旅游 营销模式 创新 川盐旅游资源 

分 类 号：F590[经济管理—旅游管理]