传播学定量研究设计程序举例——以《互联网在中国的采纳和使用》为分析模板  

Procedures of quantitative research of communication science ——based on the model of Adoption and Application of Internet in China

作　　者：静恩英[1] 

机构地区：[1]广东海洋大学新闻系,广东湛江524088

出　　处：《辽宁工程技术大学学报（社会科学版）》2014年第3期291-294,共4页Journal of Liaoning Technical University(Social Science Edition)

摘　　要：为了进一步指导研究实践和明晰传播学定量研究过程,利用二手资料分析法,以祝建华先生《互联网在中国的采纳和使用》一文为例,详细介绍了定量研究的8个环节和步骤,即提出研究课题、文献检索、建立研究假设、确定研究方法、数据收集、数据分析、结果陈示、重复研究等。对于初学者而言,遵循这些步骤尤其重要。To further direct practice and elaborate the process of quantitative research of communication science, based on secondary data and a case of Zhu Jianhua＇s Adoption and Application of Internet in China, detailed introduction was made of the eight procedures of this quantitative research： selecting a research topic, retrieving literature, stating hypotheses or research questions, collecting data, analyzing and interpreting data, presenting results and replicating researches. It is in particular important for beginners to follow these steps.

关 键 词：传播学 定量研究 设计 程序 

分 类 号：G206.3[文化科学—传播学]