体育传播媒介、体育观赏与体育再消费意识的关系探索——以延边地区足球观众为例  

Research on the Relationship Among Sports Media,Entertainment and Re-consumption Consciousness ——with a special reference to football game spectators in Yanbian

作　　者：金青云[1] 

机构地区：[1]延边大学体育学院,吉林延吉133002

出　　处：《北京体育大学学报》2014年第5期28-35,共8页Journal of Beijing Sport University

基　　金：国家社会科学基金项目(11XTY005)

摘　　要：采用"体育传播媒介"、"体育观赏"、"体育观众需求满足"、"体育观赏满意度"、"体育再消费意识"等调查问卷,以2013年中国足球职业联赛(延边赛区)的足球观众为抽样框,按分层整群随机抽样的方法,共发放700份问卷进行调查,对所获得的统计数据进行因子分析、相关分析、结构模型检验、路径分析等对"体育传播媒介"、"体育观赏"与"体育再消费意识"的关系进行了统计分析,并验证结构模型。首先,通过对各变量之间的因子分析,对未能满足要求的题项进行删除,最终构成其基本框架;其次,探索以体育传播媒介、体育观赏、体育观众需求满足、体育观赏满意度、体育再消费意识等变量之间的关系,构建了路径图,并进行路径分析。得出初始模型,经检验,不符合要求;最后,通过对初始模型的多次拟合和修订,得出体育观赏、体育观赏满意度、体育再消费意识之间均存在直接的预测作用;相反,体育传播媒介对体育再消费意识存在负影响。经过多次模型修正,得出"体育传播媒介、体育观赏与体育再消费意识的关系"的最终模型。We designed a questionnaire, which including medial, entertainment, spectator demand satisfaction,entertainment satisfaction, reconsumption consciousness questions, about spectators of 2013 Chinese FootballLeague （Yanbian Division）. And 700 questionnaires were filled out by stratified cluster random sampling method. Based on the data obtained, this paper used factor analysis, correlation analysis, structural model testing, pathanalysis to analyze the relationship among sports media, entertainment and reconsumption consciousness and validate structural model. Firstly, through the factor analysis of variables, we deleted questions which failed to meetthe requirements then constituted the basic framework. Secondly, we analyzed the relationships among variables toconstruct a road map and made a path analysis. The initial model does not meet the requirements. Finally, wefound that there is a direct predictor among sports entertainment, sports entertainment satisfaction and sports reconsumptionafter the initial model has been fit and revised several times. Conversely, sports mediahas a negative influence to sports reconsumption consciousness. After several rounds of updating, we made the final model of the relationship among sports media, entertainment and reconsumption consciousness.

关 键 词：体育观众 体育传播媒介 体育观赏 体育观众需求满足 体育观赏满意度 体育再消费意识 延边地区 

分 类 号：G80-05[文化科学—运动人体科学]