与阿里巴巴合作对改进商务英语教学的启示——以福建农林大学为例  

Cooperating with Alibaba Group to improve the teaching of business English——Taking Fujian Agriculture and Forestry University as a case

作　　者：张艳[1] 傅超波[1] 陈予荷 

机构地区：[1]福建农林大学文法学院,福建福州350002 [2]福建农林大学管理学院,福建福州350002

出　　处：《福建农林大学学报（哲学社会科学版）》2014年第3期110-112,共3页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建省教育厅社科课题(JB12092S)

摘　　要：随着电子商务的快速发展,对商务英语人才的培养模式不断提出了新的要求。阐明了传统高校商务英语教学中存在诸多问题,如培养目标定位不够清晰,教学与实际脱离,高校与企业、社会缺少广泛而有效的合作,技能型和双师型师资力量不足等,分析了商务英语教学改革的必要性,提出了与阿里巴巴合作,在保留部分传统课程的基础上,拟增加开设新型课程,优化师资力量等方面改善或解决这些问题,为高校和企业之间搭建良好的互动平台,最终达到多赢。The training model of business English talents needs to be constantly updated to meet the rapid development of e-commeree, but there are problems in the traditional teaching of business English at colleges and universities, such as unclear training objectives, teaching and practical detachment, lack of extensive and effective cooperation between universities and enterprises, and deficiency of skillful and double-qualified teaching staff. According to analysis of the necessity for reform of business English teaching, it is proposed that cooperating with Alibaba Group, in addition to the traditional courses, new typed courses should be offered and the teaching staff should be optimized, so as to build an excellent platform for the interaction between universities and enterprises.

关 键 词：阿里巴巴 商务英语 教学改革 

分 类 号：H319[语言文字—英语]