越南旅游业促进中国游客入境旅游营销工作的一些策略  

Several Tactics for Tourism of Vietnam to Promote Tourism Marketing to Chinese Tourists

作　　者：陈氏明和 

机构地区：[1]越南河内国家大学所属人文与社会科学大学

出　　处：《东南亚纵横》2014年第5期23-29,共7页Crossroads：Southeast Asian Studies

摘　　要：近几年来,中国成为越南出境与入境旅游市场中最具潜力的重点。但越南对中国市场的旅游营销工作仍存在着许多不足之处,入境游客数量虽有增加,但旅游外汇收入不多。因此,针对现状进行研究并且提出解决策略,以提高越南旅游业对中国市场入境旅游的营销收益,对越南旅游业今后的发展有着重要的意义。Currently, China has become the most potential area for increasing development of tourism marketin Vietnam; however, there are still many deficiencies on tourism marketing, although the number of tourists hasbeen increased, the tourism revenue is still not too much, therefore, this article analyzes the current situation andprovides several tactics for promoting tourism revenue from Chinese tourists, which has a great significant on futuredevelopment of tourism in Vietnam.

关 键 词：越南旅游业 中国游客 入境营销 策略 

分 类 号：F590.82[经济管理—旅游管理]