浅析中式快餐标准化管理策略与实施——以马兰拉面快餐连锁为例  

Analyses of Chinese Fast Food Standardization Management Strategy and Implementation—— Malan Noodle as an example of the fast food chain

作　　者：王毅 朱志宏 蔡晓湛 

机构地区：[1]马兰拉面快餐连锁有限责任公司 [2]中标标准技术研究所有限公司

出　　处：《中国标准化》2014年第6期74-79,共6页China Standardization

摘　　要：本文以马兰拉面快餐连锁有限责任公司为样本,梳理了快餐行业标准化管理现状,分析了马兰拉面快餐发展中遇到的瓶颈和主要问题,运用抽样调查对问题根源和改善顺序进行了剖析,探索了以持续改进、提升效率、循序渐进为基本原则的中式快餐标准化系统建设和管理实施策略。结果表明,运用标准化手段,可以明显改进产品品质,优化成本控制,缩短等餐时间,提升顾客满意度,可以持续促进企业管理能力与水平提升,进而推动企业的良性发展。Taking the Malan noodle fast food chain store co, Ltd as a sample, the paper introduces the standardized management status of fast food industry, and analyzes the bottlenecks and main problems in the development process of Malan Noodle.Then,it uses the sample surveys to analyze the root of the problem and order improvement, and explores the system construction and management strategy of Chinese fast food standardization with the basic the principles of sustainable improvement,liftinng efficiency, and gradual and orderly progress. The results shows that the application of standardized tools can significantly improve customer satisfaction, continue to promote and enhance the level of corporate management capabilities, promoting the healthy development of enterprises.

关 键 词：中式快餐标准化 管理 

分 类 号：F719[经济管理—产业经济]