西部民族旅游地区旅游购物品产、销问题研究——以四川省甘孜州为例  

Tourist Goods Production,Marketing Research of Western Ethnic Tourism Area:Take Sichuan Ganzi as a Case

作　　者：王克军[1] 

机构地区：[1]四川民族学院康巴旅游研究中心,四川康定626001

出　　处：《宜宾学院学报》2014年第5期52-57,72,共7页Journal of Yibin University

基　　金：国家民委课题(12SCZ002);四川省教育厅人文社会科学资助项目(13SB0187);四川民族学院资助课题(13XYZB001)

摘　　要：西部民族地区的旅游购物品开发意识与观念落后,造成本土旅游购物品开发滞后、本土化成分缺失。本地旅游购物品生产、供给的不足,加之外来人员的投资生产、销售因素,以及周边同质旅游购物品的竞争,导致西部地区旅游收入漏损严重。因此,西部民族地区应构建"研、产、销、教、学"的本土旅游购物体系,突破本地旅游发展的瓶颈。在这个旅游购物体系的构建中,政府、高校、社区及当地居民应发挥自身特长,为体系的构建提供支撑。Western minority areas are backward in the consciousness of promoting tourism shopping, leading to a lagged development of tourism products and the lack of localization components. Insufficiency of local tourist goods production and supply, external interference of investment in production and sales, as well as the competition of homogeneous tourism products from surrounding areas result in a severe leakage in the tourism income of the western areas. Therefore, western minority areas should strive to build native tourism shopping system integrating re- search, production, marketing, teaching and learning to break through the bottleneck of the local tourism development. In the construction of the tourism shopping system, government, universities, community and local residents should play to their expertise, providing support for the construction of system.

关 键 词：旅游经济 旅游购物 旅游购物收入漏损 旅游购物发展路径 

分 类 号：F590.8[经济管理—旅游管理]