乡村游客文化取向与乡村重构  

The cultural orientation of rural tourist and rural reconstruction

作　　者：陶玉霞[1] 

机构地区：[1]河南师范大学旅游学院,河南新乡453007

出　　处：《浙江农业学报》2014年第3期830-836,共7页Acta Agriculturae Zhejiangensis

基　　金：国家旅游局规划项目"乡村旅游理论体系建构研究"(13TAAG015);河南师范大学11国家级项目培育基金资助项目"中国乡村旅游设计与传统文化的现代传承"(11-521)

摘　　要：在统筹城乡发展和城市化进程加速的大背景下,乡村的文化、经济、景观等诸多方面都在经历一次空前绝后的重构,而乡村游客的文化取向则是促使中国乡村生产与消费功能发生转换的关键因素。在全球信仰危机与价值失重的文化层面,乡村旅游复燃了人们重建理想与希望的激情;乡村游客的文化取向及其乡村意象认知的媒体代言正在生成一种意识形态,进而殖民化乡村的重构。文章结合中国几个典型乡村旅游目的地的历史考察和跟踪调研,分析了乡村游客文化取向的机理、特征和参与乡村重构的途径、作用与影响;基于乡村旅游的文化建构功能,提出了还原中国乡村风貌、明确国家乡村旅游发展导向、引导乡村游客消费理念、重构乡村田园理想的思路和措施。In the background of coordinating urban and rural development and the process of urbanization of China,the rural culture,economy,landscape and so on is experiencing an unprecedented and unrepeatable evolution,and the cultural orientation of rural tourists is a key factor to induce the function conversion of rural production and consumption. In the aspect of culture with the global crisis of belief and value loss,rural tourism rekindled the passion of people to rebuild their ideal and hope. The cultural orientation and the media advocacy of rural cognitive image of rural tourist were generating an ideology,and were going to colonize the rural reconstruction. Construction is a two-way street,＂beauty＂is our hope for rural future,ecology,culture,production,life,independent,economy is our redefinition for the connotation of＂beautiful village＂,and it will reconstruct tourist＇s cultural orientation. Based on historical study and investigation of several typical Chinese rural tourism destination,the paper analysis the mechanism,characteristic of the cultural orientation of rural tourists,and ways of participation and the role and influence in the rural reconstruction. Then some ideas and measures to restore Chinese rural landscape were proposed,including making the strategic direction of national rural tourism development clear, guiding the consumption concept of rural tourists,reconstructing the ideal of rural areas.

关 键 词：乡村游客 文化取向 乡村重构 文化建构 

分 类 号：F590.3[经济管理—旅游管理]