不完全汇率传递与出口企业定价能力研究——基于企业生产组织行为视角  

作　　者：吴文昌[1] 盛如旭 马淑琴[1] 

机构地区：[1]浙江工商大学经济学院

出　　处：《企业经济》2014年第7期38-42,共5页Enterprise Economy

基　　金：浙江省"新苗人才计划"资助项目"汇率传递效应与出口企业定价能力研究:基于对称产品市场"(批准号:3070JQ4113017G);教育部人文社科重点研究基地浙江工商大学现代商贸研究中心项目"国际贸易;收入分配与经济增长稳态转换--基于企业异质性视角"(项目号:13JDSM06YB)

摘　　要：在理论上分析了不完全汇率传递与出口企业定价能力互动机制、汇率波动下出口企业生产组织行为方式变革机理以及汇率传递程度与企业出口定价能力的关系。实证检验了企业在追求利润最大化过程中,面对汇率波动不同企业生产组织行为的出口定价能力。本文结果表明:采取中间投入品国外外包的企业,其出口定价能力低于采取总部服务外包的企业,其他行为阶段的企业则一般不涉及出口。据此,提出应采取多种措施增强企业研发创新与自主品牌设计能力,大力发展来料加工贸易,采取有效措施实施"走出去"战略。This article has theoretically analyzed the incomplete exchange rate transmission and the interaction mechanism of the export enterprise＇s pricing power, and the change mechanism of export enterprise＇ s production and organization behavior under the fluctuation of exchange rate, and the relationship between the enterprise＇ s export pricing power and the volatility of the exchange rate. The empirical test has examined the enterprise＇ s pricing power in the pursuit of the profit maximization under different production and organization behaviors. The results have shown that the pricing power of the enterprise which adopts the intermediate input outsourcing is lower than that of the enterprise which adopts the headquarters service outsourcing, and companies at other behavior stagesare generally not involved in exports. Therefore, this paper thinks that a variety of measures should be taken to increase the enterprise＇ s R＆D and selfbrand design capacity, greatly develop the trades of processing with customer＇s materials, and adopt effective measures to implement the ＂going- out＂ strategy.

关 键 词：生产效率 不完全汇率传递 出口定价能力 企业生产组织行为 

分 类 号：F832.6[经济管理—金融学] F224