解析汉字在文化海报中的再设计  

The Analysis of Chinese Characters Redesigned in Cultural Posters

作　　者：钱金英[1] 

机构地区：[1]杭州电子科技大学数字媒体与艺术设计学院,浙江杭州310018

出　　处：《杭州电子科技大学学报（社会科学版）》2014年第1期59-62,共4页Journal of Hangzhou Dianzi University：Social Sciences

摘　　要：文化海报是海报分类中不可缺少的一部分,它丰富了我们的生活。一幅优秀的文化海报不仅需要立意准确,也需要独特的形式语言来传达信息。在我国的文化海报中,除了运用创意性的图形来传达信息之外,越来越多的设计师选择运用传统汉字的再设计作为海报主体图形的方式来体现海报的个性。汉字的图形化再创造已经成为很多平面设计师不断研究的一个课题。这种表达方式不仅能让海报更加新颖、个性,同时也能体现民族文化。The cultural poster is an indispensable part of posters,which has enriched our life. A piece of good cultural poster requires not only an accurate conception,but also a unique form of language to convey its information. In addition to the use of creative graphic language to convey information in Chinese cultural poster,more and more designers select and design the traditional Chinese characters as the main poster graphics to reflect the characters of the poster. Many graphic designers constantly study the graphical Chinese characters as their main task,which makes the poster more novel,personalized and nationalized as well.

关 键 词：文字图形化 文化海报 汉字 

分 类 号：J504[艺术—艺术设计]