北京旅游景区门票定价机制与管理对策探讨  

Discussion on Mechanism and Management Countermeasures for Ticket Pricing of Tourism Scenic Spots in Beijing

作　　者：唐承财[1,2] 范文静[3] 郭彤[1] 

机构地区：[1]北京第二外国语学院旅游管理学院,北京100024 [2]中国科学院地理科学与资源研究所,北京100101 [3]北京印刷学院经济管理学院,北京102600

出　　处：《资源开发与市场》2014年第7期877-879,共3页Resource Development & Market

基　　金：国家自然科学基金项目(编号:41301161);教育部人文社会科学研究青年基金项目(编号:13YJC630144);中国博士后科学基金面上资助项目(编号:2013M530711);北京市哲学社会科学规划研究基地项目(编号:13JDZHC007);北京市社科联青年社科人才资助项目(编号:2013SKL054)

摘　　要：近年来国内旅游景区门票涨价成为广泛关注的问题,研究旅游景区门票定价机制与管理对策有助于推动景区的健康、快速、持续发展。选择影响我国旅游景区门票价格制定的主要因素,以北京市具有代表性的旅游景区作为研究对象,从景区级别、景区面积、管理体制、产品类型等多种影响门票价格的主要因素剖析北京旅游景区门票定价的机制,提出北京旅游景区门票价格管理的对策建议。Rising in ticket price was getting extensive attention widely attention recently. The research on mechanism and management counter- measures for ticket pricing of tourism scenic spots could promote the healthy and rapid development of tourism scenic spot. This paper selected the influencing factors on pricing mechanism for tourism scenic spot ticket, and some representative scenic spots in Beijing were taken as an example, the mechanism for ticket pricing of tourism scenic spots in Beijing were analyzed from the level of scenic area, the area of scenic spot, management system of scenic spot, the product type of scenic spots, etc. Finally, the management countermeasures on tickets price for tourism scenic spot were put forward in Beijing

关 键 词：定价机制 景区门票 影响因素 管理对策 北京 

分 类 号：F590.654[经济管理—旅游管理]