大学生思想政治教育品牌培育探索  

Exploration of Brand Cultivation of Ideological and Political Education for College Students

作　　者：张信容[1] 黄克安[1] 

机构地区：[1]福建商业高等专科学校思政部,福建福州350012

出　　处：《莆田学院学报》2014年第3期82-86,共5页Journal of putian University

基　　金：教育部人文社会科学研究专项任务项目(高校思想政治工作);项目名称:大学生思想政治教育品牌培育研究(13JDSZ2046)

摘　　要：大学生思想政治教育一直是党中央、国务院关注的教育重点,思想政治教育发展必须与时俱进,注重提升相关性和实效性。繁荣的经济和社会的发展、意识形态的转变,使思想政治教育面临着新挑战,品牌培育势在必行。高校要整合思想政治教育的资源,深度剖析存在的问题,着力培养具有"品牌效应",打造具有"精品文化"的大学生思想政治教育品牌,适应大学生思想政治教育的现实要求。T he ideological and political education of college students has alw ays been the focus of C hinese C entralParty C om m ittee and state council.T he developm ent of ideological and political education should keep pace w ith the tim es. It should pay attention to im prove the correlation and effectiveness. W ith the flourishing econom y,the developm ent of the society,and the change of ideology,the ideological and political education is facing new challenges.T he brand cultivation is im perative.T he resources of ideological and political education should be integrated in colleges and universities.T he existing problem s should be deeply studied.C olleges and universities should strive to foster a ＆quot;brand effect＆quot;w ith ＆quot;quality culture＆quot; brand of the ideological and political education.T he aim is to m eet the real dem and of the ideological and political education of college students.

关 键 词：大学生 思想政治教育 品牌培育 

分 类 号：G641[文化科学—高等教育学]