浅谈品牌鞋靴专卖店橱窗展示设计  

Discussion on the Design for Window Display in Footwear Store

作　　者：边颖[1] 马红霞[1] 杨琨[1] 陈念慧[1] 

机构地区：[1]邢台职业技术学院,河北邢台054035

出　　处：《中国皮革》2014年第12期118-121,共4页China Leather

摘　　要：介绍了橱窗展示在突出鞋靴品牌文化及商品特色,从而吸引顾客的关注方面的作用,分析了影响鞋靴专卖店橱窗展示效果的诸多因素,探讨了直接展示、情节设置展示、寓意与联想展示等具体设计方法。The functions of window display for outstanding the brand culture and commercial feature of footwear, in order to attract cosumer＇s attention, are introduced. The influence factors on the footwear display effect in store window are discussed. The special design methods, such as direct display, sequence set display, message and connect display, etc. are explored.

关 键 词：鞋靴 橱窗 展示 

分 类 号：TS943[轻工技术与工程—服装设计与工程]